Using Consumer Data in Research

Presenter(s): Nick Bearman

In this series of videos, Dr Nick Berman explores using consumer data in research. The first video asks what consumer data is and how it can be used? The second video provides examples of what can be understood from consumer data, such as footfall data and housing data. And the third video talks about methods and skills needed to work with consumer data.

Using Consumer Data in Research 1. What is Consumer Data?

This is the first in a series of three short videos from Dr Nick Bearman exploring using consumer data in research. This video introduces the subject, looking at what consumer data is, how it might be collected, available sources of data, and what they might be used for.

Using Consumer Data in Research 2. What can we do with Consumer Data?

In this second video looking at using consumer data in research, Dr Nick Bearman explores what can be done with consumer research. Provides examples of why it can be a useful data resource and explains how digital the traces that we leave in our everyday lives can be analysed.

Using Consumer Data in Research 3. What skills do we need?

In the third and final video in this series on using consumer data in research, Dr Nick Bearman explores the skills that are needed to make the best use of consumer data and research and provides examples of what can be achieved using this method.

Supporting materials

Videos of related topics and presenters

About the author

Nick is passionate about GIS and spatial skills both as a tool to solve problems and as a vital skill to be taught to anyone who uses spatial data to make decisions. A Chartered Geographer (GIS) and Fellow of the Royal Geographical Society and a Fellow of the Higher Education Authority.

Nick is a Teaching Fellow in Geospatial Analysis at UCL and an Hon. Lecturer at University at the University of Liverpool, and designs and delivers bespoke GIS training courses for a wide variety of audiences.

Primary author profile page

• Published on: 1 April 2022
• Event hosted by:
• Keywords: consumer data | research | GDPR | Data Science | GIS |
• To cite this resource:

  Nick Bearman. (2022). Using Consumer Data in Research. National Centre for Research Methods online learning resource. Available at https://www.ncrm.ac.uk/resources/online/all/?id=20787 [accessed: 27 April 2024]