How to choose a research method
Presenter(s): Dr. Gil Dekel
Once you formulate your research question, you want to identify the correct method to use in the study. Research methods are strategies and tools that help you to collect, analyse, interpret and present information. The main three types of research methods are: qualitative, quantitative, and mixed.
Qualitative – answers the ‘why’ question. A humanistic approach. Concerned with meanings, concepts, thoughts, experiences, social phenomena, context, complexity. Makes sense of data. Analysis through summarising and categorising. Quantitative – focuses on ‘how many; how much?’ questions. An empirical approach. Uses numbers, graphs, stats. Concerned with cause and effect, evaluates trends. Generates data. Analysis through testing, measuring.
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About the author
- Published on: 22 March 2023
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- Keywords: Research methods | choosing | PhD questions |
- To cite this resource:
Dr. Gil Dekel. (2023). How to choose a research method. National Centre for Research Methods online learning resource. Available at https://www.ncrm.ac.uk/resources/online/all/?id=20795 [accessed: 7 June 2023]
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