NCRM videos

In Conversation: Mark Elliot and Patrick Sturgis – AI and Social Science

Mark Elliot, Patrick Sturgis

20-06-2025

In the third part of NCRM’s In Conversation series on the topic of AI, Mark Elliot speaks with Patrick Sturgis about AI and social science.

Topics covered include goal driven coding (often called vibe coding), using LLMs to code large corpuses of text and using LLMs to serve as interviewers and as respondents for data generation.

Mark Elliot is Professor of Data Science in the School of Social Sciences at The University of Manchester. He is a Deputy Director at NCRM.

Patrick Sturgis is Professor of Quantitative Social Science in the Department of Methodology at the London School of Economics and Political Science. He is a former Director of NCRM.