Smartphones and Mobile Sensors in Online Surveys: Opportunities and Challenges
|NCRM, University of Southampton|
Professor Mick Couper and Dr Peter Lugtig with contributions from Dr Olga Maslovskaya, Professor Gabriele Durrant and Professor Peter Smith
18/06/2019 - 19/06/2019
Building 39, University of Southampton, Highfield, Southampton, Hants
View in Google Maps (SO17 1BJ)
Mobile devices (smartphones and tablets) are increasingly being used by respondents to complete Web surveys. This presents a number of design challenges for survey researchers. Smartphones also offer a number of added possibilities for survey designers, such as the use of GPS to track movement, apps to trigger measurement at set times (ecological momentary assessment), the possibility of capturing images, and other features. This course will focus on the design implications of the rise of mobile device use for survey research. The research evidence will be reviewed, and the various options for accommodating mobile Web users will be discussed. The challenges of using the enhanced features of mobile phones for general population surveys will also be reviewed on day 1 of the course.
The day 2 will start with the discussion of data quality in mixed-device online surveys in the UK.
Also on day 2, we will further explore the opportunities and challenges of doing mobile surveys through a browser or via an app. We will zoom in on the types on contextual data that can be collected using mobile phone sensors. Such data include data on movement (e.g. to measure activities), locations or the environment (light, noise). Participants can work with an example dataset derived from an app that tracked respondent and measured their geo-locations.
The course is focused on situations where respondents are using their own devices, i.e., the designer has little control over the device used. Participants are encouraged to bring their own example surveys to the course to discuss.
The course covers:
By the end of the course participants will:
For day 2, participants will need to use computers available in the lecture room or they can bring their own laptops. If they actively want to practice working with location-data, the laptops need to include working version of R (version 3.5.x) or SPSS (version 22 >). Other statistical software can also be used, but examples are only worked out in R or SPSS. All necessary software packages will be available on the computers available in the lecture room.
The course in intended primarily for academic, government and commercial researchers and practitioners responsible for designing or conducting Web surveys. It is intended as an introductory overview of the issues introduced by the rise of mobile Web devices and how to deal with them, and as such is intended for all levels, and for any discipline.
Familiarity with designing and conducting Web surveys.
Intermediate (some prior knowledge)
The fee per teaching day is:
Website and registration
Social media data, Quantitative Data Handling and Data Analysis, Mobile Web , Mobile Optimization , Web Survey Design , Measurement Error , Smartphones , Paradata , Sensor Data , GPS , Mobile Phone Apps
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