Introduction to Focus Group

Organised by

University of Surrey

Presenter

Katarina Zajacova

Date

23/01/2019

Venue

Department of Sociology
University of Surrey
GUILDFORD
Surrey
GU2 7XH
UK

Map

View in Google Maps  (GU2 7XH)

Contact

Day Courses Administrator
tel: +44(0)1483 689458
email: daycourses@surrey.ac.uk

Description

The course introduces focus group as a method of data collection.  It commences with exploring the reasons behind choosing FG as a method.   It follows on to provide students with information about how to successfully run a FG.  The course gives some theoretical grounding  in order to define its purpose and place in the wider context of qualitative methodology, it establishes how FG differentiates from other qualitative techniques and covers its advantages and potential shortcomings.  During the course, students will be given a lot of practical advice about how to run a focus group, with specific examples from various research projects.  They will also have an opportunity to enrich their questioning techniques through interactive tasks and to take part in an exercise of running a focus group.  At the end they will be provided with detailed feedback.

Level

Entry (no or almost no prior knowledge)

Cost

£225 - Government/commercial sector
£175 - Educational/charitable sector
£135 - Students

Website and registration

Region

South East

Keywords

Data Collection, Focus Group

Related publications and presentations

Data Collection

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