Cognitive Interviewing for Testing Survey Questions
|NCRM, University of Southampton|
Dr Pamela Campanelli
12/07/2018 - 13/07/2018
Room -1.59, Glamorgan Building, King Edward VII Avenue, Cathays Park, Cardiff
View in Google Maps (CF10 3WT)
This course is about understanding and learning to use Cognitive Interviewing (a powerful and efficient method of testing survey questions). A full range of Cognitive Interviewing techniques will be covered (e.g., think-alouds, probing, observation, paraphrasing, rating tasks, response latency measurement and card sort classification tasks). The course will include practical information on how to implement the various methods as well as “hands-on” sessions where participants will have the chance to practice the major methods. The course also covers recruitment and sampling of participants, analysis, getting from results to improved survey questions and reporting. It also explores broader uses for and controversy in Cognitive Interviewing as well as Cognitive Interviewing in comparison and in combination with other survey question testing methods.
The course covers:
By the end of the course participants will:
The course is for any one from any discipline or sector wanting to use Cognitive Interviewing to test their survey questions. This includes people new to cognitive interviewing as well as those who have experience in cognitive interviewing, but would like extend their knowledge and/or skills.
Desirable: Fowler, F.J. Jr. (1995), Improving Survey Questions: Design and Evaluation, Sage.
PLEASE NOTE BOOKINGS WILL CLOSE ON 4TH JULY.
Entry (no or almost no prior knowledge)
The fee per teaching day is:
Website and registration
Comparative and Cross National Research, Survey Research, Survey and Questionnaire Design, Pretesting questionnaire, Cognitive testing, Face-to-face survey interview, Telephone/video call survey interview, Self-completed questionnaire
Related publications and presentations
Comparative and Cross National Research