Training and Events
Designing and Implementing Mobile Web Surveys
|NCRM, University of Southampton|
Professor Mick Couper
Main Council Chamber, Park Place, University of Cardiff, Cardiff
View in Google Maps (CF10 3AT)
Mobile devices (smartphones and tablets) are increasingly being used by respondents to complete Web surveys. This presents a number of design challenges for survey researchers. Smartphones also offer a number of added possibilities for survey designers, such as the use of GPS to track movement, apps to trigger measurement at set times (ecological momentary assessment), the possibility of capturing images, and other features. This course will focus on the design implications of the rise of mobile device use for survey research. The research evidence will be reviewed, and the various options for accommodating mobile Web users will be discussed. The challenges of using the enhanced features of mobile phones for general population surveys will also be reviewed. The course is focused on situations where respondents are using their own devices, i.e., the designer has little control over the device used. Participants are encouraged to bring their own example surveys to the course to discuss.
The course covers:
By the end of the course participants will:
The course in intended primarily for academic and government researchers designing or conducting Web surveys primarily for general population surveys or online access panels (rather than small groups of volunteers). It is intended as an introductory overview of the issues introduced by the rise of mobile Web devices, and as such is intended for all levels, and for any discipline.
Familiarity with designing and conducting Web surveys will be assumed.
Intermediate (some prior knowledge)
The fee per teaching day is:
Website and registration
Online Data Collection , Mobile web , , Web Survey Design , , Measurement error , , Smartphones , , Tablets , , Paradata
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