Web Survey Paradata
|NCRM, University of Southampton|
Professor Mick Couper
Main Council Chamber, Park Place, Cardiff University, Cardiff
View in Google Maps (CF10 3AT)
Paradata are the data automatically generated when respondents answer Web surveys. There are many different kinds of Web survey paradata, including email tracking tools, user agent strings (to identify devices used), and server-side and client-side paradata providing information on things like response times, mouse-clicks, scrolling behaviour, and so on. This course will provide participants with an overview of the different types of Web paradata, and how they can be collected, managed, and analysed to provide useful information on data quality and nonresponse in Web surveys, leading to design improvements.
The course covers:
By the end of the course participants will:
Researchers in government, academia or market research who design, conduct, or evaluate Web surveys or online forms. Familiarity with Web data collection is a plus. Technical knowledge is not required.
Entry (no or almost no prior knowledge)
The fee is:
Website and registration
Online questionnaire, Online Data Collection , Survey research , , Online experimental research , , Data quality , , Paradata
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