Cognitive Interviewing for Testing Survey Questions (few places remaining)
Date:
22/02/2017 - 23/02/2017
Organised by:
NCRM, University of Southampton
Presenter:
Dr Pamela Campanelli
Level:
Entry (no or almost no prior knowledge)
Contact:
Jacqui Thorp, Training and Capacity Building Co-ordinator, National Centre for Research Methods
Email: jmh6@soton.ac.uk
Phone: 02380 594069
Map:
View in Google Maps (SO17 1BJ)
Venue:
University of Southampton, Building 39, Highfield Campus, Southampton, Hants
Description:
This course is about understanding and learning to use Cognitive Interviewing (a powerful and efficient method of testing survey questions). A full range of Cognitive Interviewing techniques will be covered (e.g., think-alouds, probing, observation, paraphrasing, rating tasks, response latency measurement and card sort classification tasks). The course will include practical information on how to implement the various methods as well as “hands-on” sessions where participants will have the chance to practice the major methods. The course also covers recruitment and sampling of participants, analysis, getting from results to improved survey questions and reporting as well as broader uses for Cognitive Interviewing and Cognitive Interviewing in comparison and combination with other survey question testing methods.
The course covers:
- Background information on what Cognitive Interviewing is and how to do it
- Practice doing Cognitive Interviewing using survey questions in the course material
- Practice doing Cognitive Interviewing using your own survey questions
- Sampling and recruitment for Cognitive Interviewing
- Analysis of Cognitive Interviewing results
- Getting from results to improved survey questions (with workshop in revising survey questions based on Cognitive Interviewing results)
- Various broader uses of Cognitive Interviewing
- Cognitive Interviewing in comparison to other testing methods and ideas on combining methods
By the end of the course participants will:
- Have an understanding of the range of techniques which make up a cognitive interview
- Have increased their own ability to do cognitive interviewing
- Have a better awareness of the advantages and disadvantages of different aspects of cognitive interviewing
- Have insight into selecting and recruiting respondents
- Have insight into analysing cognitive interview data and creating better survey questions
- Have awareness of a broad range of uses for Cognitive Interviewing
- Have awareness of the contribution of Cognitive Interviewing in comparison to other testing methods
The course is for any one for any discipline or sector wanting to use Cognitive Interviewing to test their survey questions. This includes people new to cognitive interviewing as well as those who have experience in cognitive interviewing, but would like extend their knowledge and/or skills.
Cost:
The fee per teaching day is:
• £30 per day for UK/EU registered students
• £60 per day for staff at UK/EU academic institutions, UK/EU Research Councils researchers, UK/EU public sector staff and staff at UK/EU registered charity organisations and recognised UK/EU research institutions.
• £220 per day for all other participants
Website and registration:
Region:
South West
Keywords:
Survey and Questionnaire Design, Pretesting questionnaire, Cognitive testing, Face-to-face survey interview, Telephone/video call survey interview, Self-completed questionnaire
Related publications and presentations:
Survey and Questionnaire Design
Pretesting questionnaire
Cognitive testing
Face-to-face survey interview
Telephone/video call survey interview
Self-completed questionnaire