Designing Surveys for the Mobile Web



Organised by:

University of Manchester


Prof Mick P. Couper


Intermediate (some prior knowledge)


Claire Spencer, 0161 275 1980,


View in Google Maps  (M13 9PL)


Basement lab
Cathie Marsh Institute
Humanities Bridgeford street
University of Manchester


Mobile devices (smartphones and tablets) are increasingly being used by respondents to complete Web surveys. This presents a number of design challenges for survey researchers. Smartphones also offer a number of added possibilities for survey designers, such as the use of GPS to track movement, apps to trigger measurement at set times (ecological momentary assessment), the possibility of capturing images, and other features. This course will focus on the design implications of the rise of mobile device use. The research evidence will be reviewed, and the various options for accommodating mobile Web users will be discussed. The challenges of using the enhanced features of mobile phones for general population surveys will also be reviewed. The course is focused on situations where respondents are using their own devices, i.e., the designer has little control over the device used. The course is not focused on apps or data collection among small groups of volunteers.

This course will run from 10am - 4pm.



• £30 per day for UK/EU registered students
• £60 per day for staff at UK/EU academic institutions, UK/EU Research Councils researchers, UK/EU public sector staff and staff at UK/EU registered charity organisations and recognised UK/EU research institutions.
• £220 per day for all other participants.

All fees include event materials, lunch, morning and afternoon tea. They do not include travel and accommodation costs.

Website and registration:


North West


Survey and Questionnaire Design, Online questionnaire, Online Data Collection , Mobile digital data, Nonresponse , Mobile Web,

Related publications and presentations:

Survey and Questionnaire Design
Online questionnaire
Online Data Collection
Mobile digital data

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