Focus Group Design and Moderation

Description:

This two-day live online course provides participants with an in depth understanding of focus groups as qualitative research method including their principles, how to effectively design and run focus groups, and how to how to prepare for analysis and writing up of focus group data. Crucially, it covers moderation skills for different group dynamics and challenging participants, and provides participants with the opportunity to practice their moderation skills via practical group activities including mock focus groups. The course will be useful for social researchers who intend to run focus groups and/or would like to revisit their moderation skills.

Day 1 focuses on the principles of focus groups, benefits and limitations, sampling and composition, discussion guide design and questioning techniques, as well as suggestions for focusing activities and stimulus material. We also consider methodological, practical and ethical aspects of designing face-to-face or online focus groups.

Day 2 focuses on effective moderation skills and group dynamics, different types of participant (including how to deal with challenging participants and sensitive issues), note-taking, and how to prepare for analysis and writing up of focus group data. It also provides participants with the opportunity to practice their moderation skills in mock focus groups online.

Looking for something more introductory? We also offer a 1-day focus group course, Introduction to Focus Groups. Take a look to see if the next date is on sale, or email training@the-sra.org.uk to enquire about future dates.

Looking to book for four or more people from your organisation? Please let us know before booking by emailing: training@the-sra.org.uk

 

Cost:

£380 for SRA members, £490 for non-members.

Website and registration:

Register for this course

Region:

International

Keywords:

Data Collection

Related publications and presentations from our eprints archive:

Data Collection

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