Introduction to Focus Groups
Date:
25/03/2026
Organised by:
Social Research Association
Presenter:
Dr Karen Lumsden
Level:
Entry (no or almost no prior knowledge)
Contact:
Patricia Cornell
training@the-sra.org.uk
Venue: Online
Description:
Focus groups are a popular qualitative research method which allow us to explore a variety of views and experiences from participants. They produce a particular type of qualitative data via the interaction which participations have with each other and the activities they engage in. As a qualitative method, focus groups also rely on effective moderation and facilitation skills. This online interactive course helps participants to improve the quality of their focus groups and moderation skills, and provides strategies to help them generate a participative and effective focus group discussion.
The course aims to give participants a clear understanding of when and how to use focus groups as a qualitative method and to provide first-hand experience of one of the key roles: moderator and group member. We also consider research ethics, how to modify the style and approach depending on the sensitivity of the topic, and the nature of the participants. Although the focus is primarily on in person focus groups, participants will consider strategies for conducting focus groups in both in-person and online settings, and the different challenges these focus group styles present for moderators. Through practical hands-on activities on designing focus group schedules and moderation, participants will gain skills in focus group design, questioning, moderation, and facilitation.
By the end of the course, participants will have knowledge of focus groups as a qualitative method and the type of data they generate. They will have knowledge of the role of the moderator and how to effectively design, plan and conduct a focus group. They will also have an awareness of the different ways in which focus groups can be facilitated (i.e. in-person, online, text) although the focus of this course will be on designing and facilitating in-person focus groups.
Cost:
£190 for SRA members, £245 for non-members.
Website and registration:
Region:
International
Keywords:
Data Collection
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