Digital Qualitative Interviewing

Description:

Introduction/Overview

This foundation course provides an overview of the main factors to consider when conducting effective qualitative interviews online using audio visual conferencing. Online qualitative interviews can be a valuable way to conduct social research with a range of diverse groups in synchronous and asynchronous ways. The course covers the principles and benefits of online qualitative interviews, and the challenges when interacting with participants virtually. We focus on how to design, conduct and facilitate a synchronous online interview using technologies such as Zoom. Attendees are provided with guidance and will practice conducting an online qualitative interview. We will explore strategies for enhancing participation, building rapport, and creating an online presence using verbal and non-verbal communication. This foundation course will benefit researchers who already have a basic understanding of qualitative research methods but are new to conducting qualitative interviews in online settings.

Objectives

By the end of the workshop, participants will:

• Understand the practicalities and benefits of conducting qualitative interviews online.
• Be aware of the main considerations when conducting structured, semi-structured, or unstructured interviews online.
• Be aware of strategies for building rapport with interviewees in online spaces.
• Know about of the role of technology on interactions and how to create an online presence
• Know how to prepare for an online interview.
• Be able to design and run an online qualitative interview via a practical activity.
• Be aware of the ethics of online data collection using interviews.

Topics

This course includes:

• The principles and benefits of online qualitative interviews
• Conducting structured, semi-structured and unstructured interviews online
• Synchronous online focus groups and voice and video technologies
• Designing and running your online qualitative interview
• Strategies for encouraging participation and building rapport with participants
• How to create an online presence using verbal and non-verbal communication
• Ethics of online data collection via interview

Who will benefit

This course will benefit those who have experience of qualitative methods, including interviewing, but who wish to explore and practice how to effectively conduct qualitative interviews with a range of participants online.

Learning outcomes

• A good understanding of the issues involved in conducting qualitative interviews online, rather than face to face
• Ability to conduct an online interview via small group practical activities.
• A good understanding of strategies to enhance online communication
• A good understanding of means of building rapport and trust with interviewees.

Course tutor

Karen Lumsden, PhD, is a qualitative trainer, consultant, and ICF qualified professional coach and mentor. She has over 20 years’ experience delivering qualitative methods courses and training to academics, PhD students, social researchers, and practitioners. She regularly delivers training courses for the Social Research Association, the European Consortium for Political Research, government departments, NHS Trusts, charities, police constabularies, and social and market research companies.

She also has extensive experience of the design and delivery of social research methods education and training for universities in the UK and internationally including, for example, the University of Auckland, the Chinese University of Hong Kong, King’s College London, Loughborough University, the University of Aberdeen, the University of Glasgow, Cardiff University, and University of Essex. She has held a number of academic posts including Senior Lecturer in Sociology at the University of Aberdeen and Loughborough University, and Associate Professor in Criminology at the University of Leicester and the University of Nottingham.

Over the years, Karen has been involved in a number of funded research projects and evaluations in social sciences, policing and health, for a range of partners and clients. She regularly undertakes research, training, consultancy, and coaching/mentoring on qualitative research for PhD students, social researchers, and research teams. In particular, she has an established reputation for her work in policing studies and online harm. She has published on qualitative methods including the books Crafting Autoethnography (Routledge, 2023) and Reflexivity: Theory, Method, Practice (Routledge, 2019). She is on the Editorial Board of the journal Qualitative Research. For more info see www.qualitativetraining.com

 

Cost:

£180 for SRA members and £235 for non-members

Website and registration:

Register for this course

Region:

International

Keywords:

Frameworks for Research and Research Designs, Data Collection, Data Quality and Data Management , Qualitative Data Handling and Data Analysis, Quantitative Data Handling and Data Analysis, Mixed Methods Data Handling and Data Analysis, ICT and Software, Research Management and Impact, Research Skills, Communication and Dissemination, AI and machine learning

Related publications and presentations from our eprints archive:

Frameworks for Research and Research Designs
Data Collection
Data Quality and Data Management
Qualitative Data Handling and Data Analysis
Quantitative Data Handling and Data Analysis
Mixed Methods Data Handling and Data Analysis
ICT and Software
Research Management and Impact
Research Skills, Communication and Dissemination
AI and machine learning

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