Questionnaire Design for Web, Mobile Web and Mixed-Mode Surveys - Online

Description:

This online course on questionnaire design, explores question wording issues and the questionnaire as a whole with a focus on web surveys and mobile-friendly web surveys. The course is full of practical advice. It also provides tips for anyone moving from interviewer-administered surveys to web surveys. Mirroring in-person training, there course will be interactive. There will also be 6 small group workshops to facilitate putting the course concepts into practice.

Questionnaire Design

• Getting started with a new questionnaire
• Trade-offs – short and simple versus clear
• Four cognitive stages a respondent goes through in answering a survey question
• Solutions to ambiguous term, understanding recall error and reducing question sensitivity
• Question wording guidelines - This about the do's and don'ts of writing survey questions for any context.
• Workshop 1 - Critiquing a survey question
• Some additional issues with factual questions
• Highlights from mini appendix: Demographic questions are always the most difficult to write
• Workshop 2 - Writing a survey question
• Mini appendix on actual versus usual behaviour
• Highlights from mini appendix on some additional issues with subjective questions
• Know the deeper issues with open and closed questions
• Problematic question formats to be aware of or avoid (agree / disagree)
• Mini appendix on other problematic formats (satisfaction, tick all that apply, ranking and hypothetical questions)

Web surveys

• Don't rely on web survey software templates
• Workshop 3 - Critiquing web survey software templates

Modes of quantitative data collection

• Modes of quatitative data collection: Mixing modes
• Modes of quantitative data collection: Overall mode differences (the obvious ones)
• Mini Appendix on mode effects due to satisficing
• Workshop 4 - Interpreting data from a mixed mode experiment

Back to web surveys

• Determining the web survey itself
• Day 2 appendix - 8 question testing methods for web surveys
• The special things that web surveys can do, but should we?
• Visual versus not visual
• Mini appendix on tips for paper self-completion
• Workshop 5 - Visual problems
• Web surveys for mobile phones - earlier evidence, current thinking
• Highlights from mini appendix on data collection differences: What should you do?
• Mini appendix on "push to web"

Back to questionnaire design

• Examples of question revisions based on testing results
• Workshop 6 - Revising survey questions
• Highlights from mini appendix on extra tasks on mobile phones 

By the end of the course participants will:

• Have greater questionnaire design skills in general and the ability to critique existing web survey software templates
• Have the ability to create effective web survey questionnaires as well as mobile-friendly ones
• Have better knowledge about questionnaire-related mode differences and effects

This course is for anyone interested in questionnaire design for web and mobile web surveys. Ideally participants need some familiarity with surveys and questionnaire design.

Preparatory Reading (desirable):

https://web.stanford.edu/dept/communication/faculty/krosnick/docs/2009/2009_handbook_krosnick.pdf

https://www.gesis.org/fileadmin/admin/Dateikatalog/pdf/guidelines/mixed_device_mobile_web_surveys_beuthner_2021.pdf

PLEASE NOTE THIS COURSE IS TAUGHT OVER THREE DAYS (10:00-15:00), AND EQUATES TO TWO TEACHING DAYS FOR PAYMENT PURPOSES.

Cost:

The fee per teaching day is:

• £60 per day for students registered at any University.
• £150 per day for staff at academic institutions, Research Councils researchers, public sector staff and staff at registered charity organisations and recognised research institutions.
• £350 per day for all other participants

In the event of cancellation by the delegate a full refund of the course fee is available up to two weeks prior to the course. NO refunds are available after this date.

If it is no longer possible to run a course due to circumstances beyond its control, NCRM reserves the right to cancel the course at its sole discretion at any time prior to the event. In this event every effort will be made to reschedule the course. If this is not possible or the new date is inconvenient a full refund of the course fee will be given. NCRM shall not be liable for any costs, losses or expenses that may be incurred as a result of its cancellation of a course, including but not limited to any travel or accommodation costs.

The University of Southampton’s Online Store T&Cs also continue to apply.

Website and registration:

Register for this course

Region:

South East

Keywords:

Quantitative Data Handling and Data Analysis, Survey research, Questionnaire design, Web surveys, Mobile-friendly surveys, Mixed-mode surveys

Related publications and presentations from our eprints archive:

Quantitative Data Handling and Data Analysis

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