Designing a communications plan for disseminating research findings

Description:

This two part course will help you to create a tailored communications plan to effectively share your research findings. (Foundation Course) * Price: £180 for SRA members, £235 for non-members. It runs over two days (see course details) and uses Zoom software *

 

Introduction/Overview

 

This course runs over two separate days: Part 1 on 23 September (9.30 am - 1.00 pm), and Part 2 on 7 October (10.00 am - 12.30 pm). Your booking here will automatically book you on Part 2 of the course.

This two-part workshop will provide researchers with the skills to create a communications plan for disseminating their research findings. During the first 3.5-hour session, participants will be introduced to the seven key building blocks of a communications plan, including goal setting, target audience, messaging, choosing the right formats and channels, timing and evaluation. After a practical assignment, participants will reconvene in the second session to develop their plans further, receive feedback and explore additional case studies. By the end of the course, participants will have a tailored plan to disseminate their research effectively.

Learning Outcomes

 

By the end of the workshop, participants will:

• Understand the seven key elements of a communications plan for disseminating research findings
• Develop a tailored communications plan suited to their research goals and audiences
• Identify target audiences and tailor messages accordingly
• Choose the right formats and channels to reach different audiences effectively
• Gain skills in evaluating the success of their communication efforts

Topics

 

• Goals and objectives of a communications plan
• Defining target audiences and understanding their needs
• Crafting key messages for different stakeholders
• Selecting effective formats for communicating research
• Choosing the right communication channels
• Optimal timing for dissemination
• Evaluating the success of communication efforts

Who will benefit?

 

This course is ideal for researchers in the later stages of their projects and research communicators who want to strategically disseminate research findings to diverse audiences such as policymakers, practitioners, businesses or key members of the general public.

Course Tutor

 

Mihaela Gruia is the founder and director of Research Retold. She is a social and data scientist specialised in research communication with 8 years of experience in developing research communication formats and delivering training on communication strategies for researchers. With a focus on helping researchers increase the visibility and impact of their work, Mihaela and her team have collaborated with universities and other research-producing organisations, providing tailored workshops on communication planning and creating engaging materials based on compelling research findings.

LinkedIn profile: https://www.linkedin.com/in/mgruia/

Research Retold website: https://www.researchretold.com/

Research Retold LinkedIn: https://www.linkedin.com/company/researchretold/

 

 This course contributes 6 hours to the MRS CPD programme

 

Cost:

Price: £180 for SRA members, £235 for non-members.

Website and registration:

Register for this course

Region:

International

Keywords:

Research Skills, Communication and Dissemination

Related publications and presentations from our eprints archive:

Research Skills, Communication and Dissemination

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