A balancing act: A systematic approach to understanding trade-offs when designing and remodelling social surveys - online
Date:
20/11/2024 - 21/11/2024
Organised by:
NatCen Social Research (an NCRM Centre Partner)
Presenter:
Dr Eva Aizpurua
Level:
Intermediate (some prior knowledge)
Contact:
Venue: Online
Description:
In this online course, we outline a comprehensive framework for understanding the trade-offs involved in designing and remodelling social surveys. Our framework is rooted in the Total Survey Error and Total Survey Quality approaches, balancing the need to reduce sources of error against the constraints of a project, time, and costs. Through real-life examples and case studies, we discuss the advantages and disadvantages of different research designs, with a focus on mixed-mode surveys, and the key steps involved in making informed decisions and remodelling surveys.
This course is for anyone involved in the design of survey research and will be particularly relevant for those who are running an existing survey and exploring alternative modes of data collection.
Course content:
The course covers:
Theoretical frameworks and their applications in optimal survey design.
The risks of measurement and selection effects.
Advantages and disadvantages of various research designs, with a focus on mixed-mode surveys.
Trade-offs in designing and remodelling social surveys.
Key steps in making informed decisions when designing and remodelling surveys.
By the end of the course participants will:
- Be familiar with the application of the Total Survey Error and Total Quality frameworks for optimal survey design.
- Improve their research design skills and their ability to evaluate and critique existing designs.
- Have a better knowledge of the advantages and disadvantages of different research designs, with a focus on mixed-mode surveys.
- Understand the trade-offs involved in designing and remodelling social surveys.
- Understand the key steps involved in designing and remodelling social surveys.
Pre-requisites:
Participants need familiarity with the design of survey research, either through coursework or work experience. A basic understanding of quantitative research methods, and survey concepts is expected. No experience with data analysis software is required for this course.
Course Timings
This course will be delivered over two consecutive days from 0900 to 1230 on both days.
For charging purposes, this two half day course, will be charged at one full day rate.
Cost:
The fee per teaching day is £35 per day for students / £75 per day for staff working for academic institutions, Research Councils and other recognised research institutions, registered charity organisations and the public sector / £250 per day for all other participants. In the event of cancellation by the delegate a full refund of the course fee is available up to two weeks prior to the course. NO refunds are available after this date. If it is no longer possible to run a course due to circumstances beyond its control, NCRM reserves the right to cancel the course at its sole discretion at any time prior to the event. In this event every effort will be made to reschedule the course. If this is not possible or the new date is inconvenient a full refund of the course fee will be given. NCRM shall not be liable for any costs, losses or expenses that may be incurred as a result of its cancellation of a course, including but not limited to any travel or accommodation costs. The University of Southampton’s Online Store T&Cs also continue to apply.
Website and registration:
Region:
Greater London
Keywords:
Survey and Questionnaire Design, Total survey error
Related publications and presentations:
Survey and Questionnaire Design
Total survey error