Digital Qualitative Interviews



Organised by:

Social Research Association


Dr Karen Lumsden


Entry (no or almost no prior knowledge)


Patricia Cornell

video conference logo

Venue: Online


This foundation course provides an overview of the main factors to consider when conducting effective qualitative interviews online using audio visual conferencing. Online qualitative interviews can be a valuable way to conduct social research with a range of diverse groups in synchronous and asynchronous ways. The course covers the principles and benefits of online qualitative interviews, and the challenges when interacting with participants virtually. We focus on how to design, conduct and facilitate a synchronous online interview using technologies such as Zoom. Attendees are provided with guidance and will practice conducting an online qualitative interview. We will explore strategies for enhancing participation, building rapport, and creating an online presence using verbal and non-verbal communication. This foundation course will benefit researchers who already have a basic understanding of qualitative research methods but are new to conducting qualitative interviews in online settings.


£165 for SRA members, £220 for non-members

Website and registration:




Frameworks for Research and Research Designs, Data Collection, Qualitative Data Handling and Data Analysis, Research Skills, Communication and Dissemination

Related publications and presentations:

Frameworks for Research and Research Designs
Data Collection
Qualitative Data Handling and Data Analysis
Research Skills, Communication and Dissemination

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