A systematic approach to understanding trade-offs when designing and remodelling social surveys (fully booked)
28/11/2023 - 29/11/2023
The National Centre for Social Research
Dr. Eva Aizpurua & Shane Howe
Intermediate (some prior knowledge)
In this course, we outline a comprehensive framework for understanding the trade-offs involved in designing and remodelling social surveys. Our framework is rooted in the Total Survey Error and Total Survey Quality approaches, balancing the need to reduce sources of error against the constraints of a project, time, and costs. Through real-life examples and case studies, we discuss the advantages and disadvantages of different research designs, with a focus on mixed-mode surveys, and the key steps involved in making informed decisions and remodelling surveys.
The course covers:
- Theoretical frameworks and their applications in optimal survey design
The risks of measurement and selection effects
- Advantages and disadvantages of various research designs, with a focus on mixed-mode surveys
- Trade-offs in designing and remodelling social surveys
- Key steps in making informed decisions when designing and remodelling surveys
By the end of the course participants will:
- Be familiar with the application of the Total Survey Error and Total Quality frameworks for optimal survey design
- Improve their research design skills and their ability to evaluate and critique existing designs
- Have a better knowledge of the advantages and disadvantages of different research designs, with a focus on mixed-mode surveys
- Understand the trade-offs involved in designing and remodelling social surveys
- Understand the key steps involved in designing and remodelling social surveys
This course will be delivered over two consecutive days from 0915 to 1230 on both days.
For charging purposes, this two half day course, will be charged at one full day rate.
No preparatory reading required. If participants would like to get some familiarity with some of the topics covered in the course, they could review the following:
Biemer, P.P. (2010). Total Survey Error: Design, Implementation, and Evaluation. Public Opinion Quarterly, 74(5), 817-848. https://doi.org/10.1093/poq/nfq058
Christie, S. & Cornick, P. (2022). Remodelling social surveys. Trade-offs and opportunities. City-ESS HQ-NatCen survey methodology seminar series. https://youtu.be/pHr257x0vGA
Cornick, P. (2020). The NatCen REMoDEL Approach. NatCen Social Research. https://www.natcen.ac.uk/media/2211642/REMoDEL-Approach.pdf
De Leeuw, E.D. (2018). Mixed-Mode: Past, Present, and Future. Survey Research Methods, 12(2), 75–89. https://doi.org/10.18148/srm/2018.v12i2.7402
De Leeuw, E. & Elevelt (2020). Mixed Mode and Mixed Device Surveys: Why, When, and How. WAPOR Webinar. https://wapor.org/resources/wapor-webinars/webinar-july-2020/
The fee per teaching day is: 1. • £30 per day for students 2. • £60 per day for staff working for academic institutions, Research Councils and other recognised research institutions, registered charity organisations and the public sector 3. • £100 per day for all other participants. In the event of cancellation by the delegate a full refund of the course fee is available up to two weeks prior to the course. NO refunds are available after this date. If it is no longer possible to run a course due to circumstances beyond its control, NCRM reserves the right to cancel the course at its sole discretion at any time prior to the event. In this event every effort will be made to reschedule the course. If this is not possible or the new date is inconvenient a full refund of the course fee will be given. NCRM shall not be liable for any costs, losses or expenses that may be incurred as a result of the cancellation of a course, including but not limited to any travel or accommodation costs. The University of Southampton’s Online Store T&Cs also continue to apply.
Related publications and presentations: