Essentials of Survey Research Design
Date:
04/10/2022 - 06/10/2022
Organised by:
Royal Statistical Society
Presenter:
Dr. Pamela Campanelli
Level:
Entry (no or almost no prior knowledge)
Contact:
Description:
Level: Foundation (F)
Surveys are a key component of quantitative research whether this is for government, academia, research institutes, or other organisations. The recent explosion of easy-to-use web survey packages means that everyone thinks they can do a survey. However, generating statistically unbiased and reliable data is more complex than writing a few questions. Without proper instruction, the conclusions drawn from a survey can be flawed and misleading.
This course looks at each of the quality areas for producing a successful and efficient quantitative survey. It covers all the major methods of data collection (quantitative interviewing, web and paper self-completion) as well as all the key aspects of the survey process from initial design through implementation through post-field processing. It focuses on the practical details of conducting a survey as well as including crucial tips from what is known in the survey methodology and statistical literature.
Course Outline
- An overview of survey design (including types of survey designs, project management, time-tabling and budgeting) (with DISCUSSION)
- Choosing a method of data collection (face-to-face, telephone, paper self-completion, web surveys) (with WORKSHOP)
- What to look for in a good sample design (types of probability and non-probability samples and general population internet panels; 7 considerations for sample size)
- Key principles of questionnaire design (for individual questions and the questionnaire as a whole) (with WORKSHOP)
- How to test your questionnaire in an effective manner.
- A thorough look at ways to minimising nonresponse/nonresponse bias during field work for
all methods of data collection (with WORKSHOP) - An overview of coding and data processing, but including detailed introductions to
weighting and imputation (with WORKSHOP) - Analysis (Not covered as there are other RSS courses that cover analysis)
- What makes a good survey report
Appendices with: - Approaches to ensure quality (best practice, total survey error, total quality management)
- Ethical considerations
Learning Outcomes
- Have a better awareness of quality areas for producing a successful and efficient quantitative survey
- Be able to critique aspects of existing surveys from both the practical and statistical sides
- Have knowledge to conduct or improve the quality of their own surveys
Cost:
£599.76 to £832.32 (including VAT)
Website and registration:
Region:
Greater London
Keywords:
Survey Research, Survey and Questionnaire Design, Survey design , Data collection , Sample design
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