Cognitive Interviewing

Date:

25/05/2022 - 26/05/2022

Organised by:

Social Research Associaiton

Presenter:

NatCen's Questionnaire Development and Testing Hub

Level:

Entry (no or almost no prior knowledge)

Contact:

Lindsay Adams
E: lindsay.adams@the-sra.org.uk (preferred method of contact)
T: 0204 551 3864

Venue: Online

Description:

This live online course provides training in Cognitive Interviewing, a set of techniques used to test survey questions.  It runs over two mornings and uses Zoom software 


Introduction/Overview


This course provides training in Cognitive Interviewing, a set of techniques used to test survey questions. The course takes participants through the stages involved in testing survey questions using cognitive interviewing techniques such as think-aloud, probing, and observation.

 
Course objectives
 

By the end of the workshop, participants will be able to:

  • Understand what factors contribute to measurement error in surveys, the advantages and disadvantages of different pretesting methods and the theoretical background to cognitive interviewing;
  • Be able to design cognitive interview protocols and recruitment strategies, conduct interviews, analyse data and interpret findings.

 
Topics
 

The course covers:

  • What is cognitive interviewing and why is it useful?
  • Designing a cognitive interviewing study
  • Sampling and recruitment strategies
  • Developing a cognitive interview protocol
  • Conducting cognitive interviews
  • Management, analysis and interpretation of cognitive interview data

 
Who will benefit
 

You will find the course useful if:

  • you wish to acquire a theoretical understanding of the role of cognitive methods in the development and testing of survey instruments;
  • you need to gain practical experience in cognitive interviewing techniques and analysis of data;
  • you need to plan a cognitive test for the first time;
  • you commission or manage quantitative research in central or local government, health or other applied policy sectors and need to learn about pre-testing methods so you can incorporate this stage of development into your work

No prior interviewing experience is necessary for this course, although some prior exposure to questionnaire design will be beneficial.

 
Learning outcomes
 

Participants will achieve an awareness of the critical issues and techniques in conducting a cognitive interview and will increase their own ability to do cognitive interviewing.

 
Course tutor
 

The course will be taught by members of NatCen’s Questionnaire Development and Testing (QDT) Hub who are experts in the design and conduct of cognitive interviewing studies to test survey questions and materials. The team have tested hundreds of survey questions and will draw on a wide range of examples.

Cost:

£165 for SRA members, £220 for non-members

Website and registration:

Region:

International

Keywords:

Data Collection (other), Cognitive Interviewing

Related publications and presentations:

Data Collection (other)

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