Linking Survey and Social Media Data: Experiences and Evidence

Date:

17/05/2022

Organised by:

University of Edinburgh

Presenter:

Professor Tarek Al Baghal

Level:

Entry (no or almost no prior knowledge)

Contact:

Research Training Centre, sps.rtc@ed.ac.uk

Map:

View in Google Maps  (EH8 9LD)

Venue:

15a George Square, Edinburgh

Description:

This seminar forms part of the Research Training Centre's Talking Methods seminar series delivered in association with the Scottish Graduate School of Social Science (SGSSS).

Abstract

Linking survey and social media data has the potential to be a unique source of information for social research. While the potential usefulness of this methodology is widely acknowledged, very few studies have explored methodological aspects of this data linkage. Through linkage of these two data sources, we look to address shortcomings in both data sources. Using linked Twitter data from respondents to two longitudinal surveys representative of Great Britain, the Innovation Panel and the NatCen Panel, this talk will focus on the reasons for such a methodology, as well as practical issues in designing research linking the two data sources. This includes discussion of ethical issues and how these inform how to ask for consent to linkage in a survey; consent rates and potential biases; how to collect and analyse the data; and potential issues in archiving the data.

Cost:

Free

Website and registration:

Region:

Scotland

Keywords:

Survey Research, Social media data

Related publications and presentations:

Survey Research
Social media data

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