Questionnaire Design for Mixed-Mode, Web and Mobile Web Surveys (join a waiting list)

Date:

01/03/2022 - 03/03/2022

Organised by:

NCRM, University of Southampton

Presenter:

Dr Pamela Campanelli

Level:

Intermediate (some prior knowledge)

Contact:

Jacqui Thorp
Training and Capacity Building Co-Ordinator, National Centre for Research Methods, University of Southampton
Email: jmh6@soton.ac.uk

Venue:

Online run by University of Southampton

Description:

In this live online course, learn about questionnaire design in the context of different modes of data collection. Explore question wording issues, the questionnaire as a whole and visual concerns when moving from interviewer-administered to web survey, when creating a web survey in general and when facing the questionnaire design challenges in creating mobile-friendly web surveys. Mirroring in-person training this will be an interactive course and will also have workshops throughout.

The course covers:

  • The push towards mixed mode, web and mobile web surveys
  • Questionnaire design revision - Getting started, trade-offs, general guidelines, beware of certain question formats
  • Question design solutions for comprehension issues - Appendix for memory and sensitivity issues
  • Don't rely on survey templates
  • Mixing modes of data collection, some overall mode differences, mode effects by question content and format
  • From interview survey to web survey
  • Web survey questionnaire requirements and options, web surveys can include . . . but should we?, importance of visual layout, unexpected issues with HTML formats
  • Push to web
  • Questionnaires for mobile web surveys - earlier evidence, later findings, current thinking on making a questionnaire mobile-friendly

By the end of the course participants will:

  • Have better knowledge about questionnaire-related mode differences and effects
  • Have the skill to change an existing interviewer-administered questionnaire to a web survey
  • Have the ability to create effective web survey questionnaires as well as mobile-friendly ones
  • Have greater questionnaire design skills in general and the ability to critique existing survey templates

This course is for anyone involved in mixed-mode, web and/or mobile web surveys. Participants need familiarity with surveys and questionnaire design.

This course is taught over three afternoons on 1-3 March from 12:00-16:30 and is the equivalent of two full teaching days (for payment purposes).

Preparatory Reading

Desirable for participants to read:

https://web.stanford.edu/dept/communication/faculty/krosnick/docs/2009/2009_handbook_krosnick.pdf

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5506389/

Programme

DAY 1 (1 March)

12.00-12.20  Introductions

12.20-12.40  The push towards mixed mode, web and mobile web surveys and course overview

12.40-13.00  Questionnaire design revision - Getting started, trade-offs, general guidelines

13.00-13.10  Break

13.10-13.30  Getting started, trade-offs, general guidelines (continued)

13.30-14.05  Workshop 1

14.05-14.15  Break

14.15-15.00  Questionnaire design revision - Beware of certain question formats

15.00-15.10  Question design solutions for comprehension issues - Appendix for memory and sensitivity issues

15.10-15.20  Break

15.20-16.00  Don't rely on survey templates

16.00-16.30  Workshop 2

DAY 2 (2 March)

12.00-12.10  Mixing modes of data collection

12.10-13.00  Some overall mode differences; Mode effects by question content and format

13.00-13.10  Break

13.10-13.40  Mode differences (continued)

13.40-14.10  From interview survey to web survey

14.10-14.20  Break

14.20-14.40  From interview survey to web survey (continued)

14.40-15.20  Workshop 3

15.20-15.30  Break

15.30-15.55  Web survey questionnaire requirements and options

15.55-16.20  Web surveys can include . . . But should we?

16.20-16.30  Importance of visual layout for web survey

DAY 3 (3 March)

12.00-12.20  Importance of visual layout for web surveys

12.20-12.45  Workshop 4

12.45-13.00  Issues with HTML formats

13.00-13.10  Break

13.10-13.15  Issues with HTML formats (continued)

13.15-13.30  Workshop 5

13.30-13.50  More tips on web surveys

13.50-14.00  Push to web

14.00-14.10  Break

14.10-15.20  Questionnaires for mobile web surveys - earlier evidence, later findings, current thinking on making a questionnaire mobile-friendly

15.20-15.30  Break

15.30-16.30  Questionnaires for mobile web surveys (continued)

 

 

 

 

 

Cost:

The fee per teaching day is: • £30 per day for students. • £60 per day for staff at academic institutions, Research Councils researchers, public sector staff and staff at registered charity organisations and recognised research institutions. • £100 per day for all other participants In the event of cancellation by the delegate a full refund of the course fee is available up to two weeks prior to the course. NO refunds are available after this date. If it is no longer possible to run a course due to circumstances beyond its control, NCRM reserves the right to cancel the course at its sole discretion at any time prior to the event. In this event every effort will be made to reschedule the course. If this is not possible or the new date is inconvenient a full refund of the course fee will be given. NCRM shall not be liable for any costs, losses or expenses that may be incurred as a result of its cancellation of a course, including but not limited to any travel or accommodation costs. The University of Southampton’s Online Store T&Cs also continue to apply.

Website and registration:

Region:

South East

Keywords:

Survey and Questionnaire Design, Online questionnaire , Mode effects , Mobile-friendly , Mixed-mode surveys

Related publications and presentations:

Survey and Questionnaire Design

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