Questionnaire Design

Organised by

Social Research Association with NatCen


Debbie Collins and NatCen's Questionnaire Development and Testing Hub


23/09/2021 - 24/09/2021


Online using Zoom


Lindsay Adams
T: 0207 255 0695
E: (preferred method of contact)


This live online course explores how this highly participatory course provides a thorough grounding in questionnaire design. (NatCen trainers) * This course runs over two consecutive mornings and uses Zoom software *

This course is aimed at giving participants a thorough grounding in questionnaire design. This course will be highly participatory, with sessions aimed at providing hands-on experience of designing questionnaires and survey questions, for quantitative social research.


By the end of the course participants should:

  • Have a greater awareness of the different aspects involved in writing good survey questions and questionnaires
  • Be able to design questions that:
  1. meet research objectives,
  2. take analysis considerations into account,
  3. take account of primacy and recency effects,
  4. avoid ambiguous words or concepts,
  5. avoid writing multiple questions in one,
  6. minimise problems of recall error and telescoping.
  • Have the tools to critique existing surveys


  • Questionnaire and measurement error
  • Concepts to indicators
  • General principles of question design
  • Designing response options
  • Writing questionnaires for different modes
  • Reviewing survey questions
  • Your questions and questionnaire design challenges

Who will benefit?

A general familiarity with quantitative research methods is assumed, but it is not necessary to have experience of using these methods. You will find this course useful if:

  • you are new to survey research
  • you need to design survey questionnaires for the first time
  • you commission or manage survey research in central or local government, health or other applied policy sectors and need to understand the issues associated with questionnaire design.

Learning outcomes

Participants will have a good awareness of the optimal ways to word individual questions and create the questionnaire as a whole.
Course tutors

Debbie Collins is an experienced survey researcher, methodologist and trainer at NatCen. She led NatCen’s Questionnaire Development and Testing Hub from 2012-2015 and has led methodological reviews for a range of organisations.

Course fee payable to SRA.


Entry (no or almost no prior knowledge)


£220 (SRA members pay £165)

Website and registration




Survey and Questionnaire Design

Related publications and presentations

Survey and Questionnaire Design

Back to archive...