Web Survey Design

Organised by

Social Research Association


Debbie Collins - NatCen Social Research


04/03/2021 - 05/03/2021


Online using Zoom


Lindsay Adams
T: 0207 255 0695
E: lindsay.adams@the-sra.org.uk


This live online course provides an overview of web survey design and the key decisions and trade-offs this entails. (NatCen trainers, Foundation Level) *This course runs over two consecutive mornings and uses Zoom software *


This one-day course provides an overview of web survey design and the key decisions and trade-offs this entails. The course will provide participants with:

  •  An understanding of key terms, types of designs and software functionality considerations
  • An understanding of the benefits and limitations of different designs and a framework for working through design decisions
  •  Experience in designing aspects of web surveys and evaluating different options
  • An awareness of different strategies that can be used to deal with the limitations of web surveys

Objectives/ learning outcomes

By the end of the workshop, participants will:


  •  Feel more confident about what web surveys are and the terminology used
  • Be able to compare different web survey designs, their strengths and weaknesses
  • Be able to identify key design decisions and apply principles to work through them
  • Be able to identify potential sources of error in web surveys and identify strategies to address them


  •  Key terms and concepts
  • Survey modes – strengths and limitations
  • Design considerations for web surveys
  • Sampling & recruitment
  • Encouraging participation
  • Questionnaire design
  • Dealing with mobile devices
  • Data veracity
  • Choice of software
  • Testing
  • Strategies for dealing with the limitations of web

Who will benefit?

Those planning their own web survey or who want to understand more about them

Course tutor
Debbie Collins is an experienced survey researcher, methodologist and trainer at NatCen. She led NatCen’s Questionnaire Development and Testing Hub from 2012-2015 and has led methodological reviews for a range of organisations.   



Entry (no or almost no prior knowledge)


£220 but members of SRA pay £165

Website and registration




Survey Research, Quantitative Data Handling and Data Analysis, Web Surveys

Related publications and presentations

Survey Research
Quantitative Data Handling and Data Analysis

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