Training and Events
|Social Research Association|
NatCen, Northampton Square, London
View in Google Maps (EC1V 0AX)
Lindsay Adams T: 0207 255 0695
This course is designed to familiarise participants with a powerful and efficient method of testing survey questions called Cognitive Interviewing. It will be delivered through a combination of taught theory and practical sessions. This course will provide you with all the information you will need to set up and run your own cognitive interviewing projects. The course will include practical information on how to implement the most popular methods in cognitive interviewing, which are think-aloud, probing, and observation, as well as “hands-on” sessions where participants will have the chance to practice these methods.
By the end of the workshop, participants will:
The course covers:
Who will benefit?
You will find the course useful if:
No prior interviewing experience is necessary for this course, although some prior exposure to questionnaire design will be beneficial.
Participants will achieve an awareness of the critical issues and techniques in conducting a cognitive interview and will increase their own ability to do cognitive interviewing.
The course will be taught by …
Jo d’Ardenne is Research Director working within NatCen’s Questionnaire Development and Testing (QDT) Hub. She is co-author of the text book, ‘Cognitive Interviewing Practice.’ Jo has experience conducting cognitive interviews with a wide-range of audiences including: children and young people, professionals and people who speak English as a second language. Jo has experience of conducting eye-tracking research to assess how people navigate and locate information on both paper and web-based forms.
Entry (no or almost no prior knowledge)
£270.00 (SRA members pay £202.50)
Website and registration
Qualitative Data Handling and Data Analysis, Cognitive Interviewing
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