Training and Events
A Practical Guide to Conducting Qualitative Research Interviews
Dr. Danielle Tucker is a Senior Lecturer in Management at Essex Business School with a background in Organisational Psychology and Healthcare Management. Danielle has over 13 years of research experience using a wide variety of methods (quantitative and qualitative) on a number of different projects. She has worked on a number of large scale, longitudinal projects, conducting interviews and focus groups with over 600 research participants on a variety of psychologicial, social, and organisational topics, often involving sensitive questioning, longitudinal analysis and projects requiring a high degree of confidentiality.
University of Essex
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This course aims to provide a practical and supportive guide for those wishing to use research interviews to collect qualitative data. Research methods courses and texts offer a wealth of information to students on types and uses of interviews and the advantages and disadvantages of their use, but there is little guidance for those new to interviewing on how interviews can be conducted in order to reveal high quality and usable data for your research. Simply turning up with a list of questions is often not enough to achieve the depth of insight which you require.
The session will facilitate discussion on the following topics:
The focus of the session will be on one-to-one interviews but those seeking to facilitate focus groups will also benefit. Tips for telephone/Skype interviews will also be offered. Discussion will be supplemented with exercises where students can develop their interviewing skills, receive hints and tips and ask questions.
There is no requirement for students to have already developed interview questions or have arranged interviews prior to the session, but it would be preferable that they will have given some thought to the type of interviews and type of participants they are likely to interview and what they would like to discuss with them.
This course is not suitable for students wishing to use interviews to collect structured or quantitative data. It is aimed at unstructured or semi-structured interview techniques.
Entry (no or almost no prior knowledge)
£55 - External students/academics/not-for-profit
Website and registration
East of England
Data Collection, Qualitative Interviewing, Research Skills, Communication and Dissemination, one-to-one interviews , building trust with interviewees , sensitive questioning , quantitative data collection
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