I wonder how we could use behaviour science methods to make campaigning and policy more effective?

Speaker(s):

Morgan Brown , Royal British Legion

Abstract:

Behaviour science encompasses a range of theories, methods, and tools that can be used to understand and change behaviour. Behavioural science has been used by public policymakers. However, this typically happens retroactively, for example as a way of trying to make an established regulation more effectively followed. What if these considerations were made at the earlier stages of policy asks and campaigning? Behaviour science could be used to identify behaviours or actors that influence a policy’s aims, allowing these to be considered and accounted for at the earlier stages of policy positions. But how exactly can this be accomplished? What issues might arise in trying to integrate these areas, and how could they be resolved? These questions can be explored using the case study of one of the largest UK Armed Forces charities.