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Predicting and understanding the 2015 General Election

Professor John Curtice (04-03-15)

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Declining support for the main parties, allied with the rise of UKIP and the aftermath of the Scottish Independence Referendum mean that the 2015 General Election promises to be one of the most difficult to predict for many years. In addition to changes in the political landscape, the ways in which political scientists and pollsters seek to understand and predict electoral preferences have also undergone considerable transformation. At an event hosted by NCRM and the British Election Study (BES), and sponsored by the British Polling Council, Professor John Curtice from the University of Strathclyde talked through some of the key factors that might help us pick through the facts and figures and the speculation. Afterwards, he spoke to Christine Garrington for the NCRM Podcast Series.

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