Supporting materials

Asking survey questions: identifying problems
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Cognitive Interviewing
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Recommended reading

  • Cannell, C., Miller, P., & Oksenberg, L. (1981). Research on Interviewing Techniques. Sociological Methodology, 12, 389-437.
  • Collins, D. (2003) Pretesting Survey Instruments: An overview of cognitive methods. 12(3): 229-238
  • Fowler FJ, Mangione TW. Standardized Survey Interviewing: Minimizing Interviewer-Related Error. Applied Social Research Methods Series: 18. Newbury Park: Sage, 1990.
  • Oksenberg, L., Cannell, C., Kalton, G., (1991) New Strategies for Pretesting Survey Questions. Journal of Official Statistics. 7(3), 349
  • Tourangeau R. Cognitive sciences and survey methods. In: Jabine T, Straf M, Tanur J, Tourangeau R (eds). Cognitive Aspects of Survey Methodology: Building a Bridge Between the Disciplines. Washington, DC: National Academy Press, 1984: 73?100.
  • Willis, G.B., Royston, P., Bercini, D. (1991) The Use of Verbal Report Methods in the Development and Testing of Survey Questionnaires. Applied Coognitive Psychology. 5;3:251-267.

    Question Testing methods
  • Beatty, P., Collins, D., Kaye, L., Padilla, J. L., Willis, G., Wilmot, A. [Eds] (forthcoming) Advances ii Questionnaire Design, Development, Evaluation and Testing. Hoboken, NJ: Wiley
  • Forsyth, BH. & Lessler, J.T. (1991) Cognitive laboratory methods: a taxonomy. In Biemer, P.P, Groves, R.M, Lyberg, L.E, Mathiowetz N.A, & Sudman, S. (Eds.), Measurement Errors in Surveys. New York: Wiley. 393-418.
  • Oksenberg, L., Cannell, C., and Kalton, G. (1991) New Strategies for Pretesting Survey Questions. Journal of Official Statistics. Vol.7. No.3, 349-365.
  • Presser, S., Rothgeb, J.M., Couper, M.P., Lessler, J.T., Martin, E., Martin, J., Singer, E. [Eds] (2004) Methods for Testing and Evaluating Survey Questionnaires. Hoboken, NJ: Wiley
  • Schwarz, N and Sudman, S. (1996) Answering Questions: Methodology for determining Cognitive and Communicative Processes in Survey Research, San Francisco: Jossey-Bass.
  • Sudman, S., Bradburn, N. M., and Schwarz, N. (1996) Thinking About Answers: The Application of Cognitive Processes to Survey Methodology. San Francisco, Jossey-Bass.

    Cognitive interviewing
  • Collins, D [Ed] (2015) Cognitive Interviewing Practice. London: Sage
  • Miller, K., Willson, S., Chepp, V, Padilla, J.L. [Ed] (2014) Cognitive Interviewing Methodology. Hoboken, NJ: Wiley
  • Willis, G.B. (2005) Cognitive Interviewing: A Tool for Improving Questionnaire Design. Thousand Oaks, California: Sage Publications Inc.