Session: Innovations in Survey Measurement - Going Mobile
Time: Thursday 7th July, 11:15 - 12:45
Convenors:
Professor Patrick Sturgis (University of Southampton)
Ms Carli Lessof (University of Southampton)
Abstract Details
Although social and technological change poses challenges for traditional survey research, it also opens possibilities for collecting representative population data in new and innovative ways. Mobile devices make it possible to collect data from ambient sensors, photographs or scanners. Mobile also challenges aspects of traditional survey delivery – is it best to use in-person or text-based interviewing, can complex questionnaires be adapted for small screens and can mobile devices be used to capture in-the-moment experience? In this session, we consider the potential of new technologies - and mobile in particular – for transforming the nature of survey data collection.
Presentation downloads
Presenter: Tim Hanson
Presenter: Carli Lessof
Presenter: Michael Shober
Presenter: Patrick Sturgis
The level of the session is: Accessible
Presentation details
Presentation 1
Start time: 11:15
Presentation title: How should we use mobile phones in surveys? Findings from experiments which compare texting, automated voice questions and telephone interviews.
Presenter:
Professor Michael Schober (The New School for Social Research)
Presentation 2
Start time: 11:35
Presentation title: How can we develop device agnostic surveys which support completion on mobile devices? Lessons from usability testing, experiments and survey implementation.
Presenter:
Mr Tim Hanson (TNS BMRB)
Presentation 3
Start time: 11:55
Presentation title: How could mobile devices improve survey measurement and social research? Exploring the opportunities and challenges through innovative examples of mobile data collection.
Presenter:
Ms Carli Lessof (University of Southampton)
Presentation 4
Start time: 12:15
Presentation title: Discussion
Presenter:
Professor Patrick Sturgis (University of Southampton)