Session: Wednesday 9th July PM (16.00 - 17.30)

Title: Research Impact: How to Get Media Coverage of Your Research

Convenor:

Professor Lorraine Dearden (Institute for Fiscal Studies)

Abstract Details

This session will draw on the expertise of journalists, external relation managers, academics with strong media presence and public policy experts on how to get press coverage of your research and how to ensure maximum impact. What is the ideal way to write a press release? What is the best way of getting the media to cover your research? How can you use other mediums such as blogging and twitter to get media coverage?

The level of the session is: Accessible

Presentation details

Presentation 1

Start time: 16:00

Presentation title:How has the IFS has built up its strong media presence?

Author: Mr Paul Johnson (Director, Institute for Fiscal Studies)

Presentation 2

Start time: 16:20

Presentation title:How to write an effective press release?

Author: Mr David Budge (Institute of Education)

Presentation 3

Start time: 16:40

Presentation title:How can blogging help get media exposure?

Author: Mr John Jerrim (Institute of Education)

Presentation 4

Start time: 17:00

Presentation title:What broadcasters/jounalists need from researchers

Author: Dame Jenni Murray (BBC Radio 4)