Session: Tuesday 8th July PM (16.00 - 17.30)
Title: Mixing Modes in Social Surveys: Current State of the Art
Convenor:
Ms Gerry Nicolaas (Research Methods Centre at Ipsos MORI)
Abstract Details
Mixing modes of data collection is increasingly common in social surveys. It is often claimed that mixing modes has the potential of improving population coverage and reducing non-response bias, but it may come at the price of reduced data comparability. The aim of this session is to offer an overview of what is currently known about mixing modes, with specific attention to the issues of representativeness and questionnaire design.
Presentation downloads
Presenter: Pamela Campanelli
The Questionnaire Design Pitfalls of Multiple Modes
Presenter: Peter Lynn
Issues of coverage, sampling and participation in mixed mode surveys
Presenter: Gerry Nicolaas
Presenter: Gerry Nicolaas
Understanding the causes of measurement differences by mode
The level of the session is: Accessible
Presentation details
Presentation 1
Start time: 16:00
Presentation title:Introduction
Author: Ms Gerry Nicolaas (Research Methods Centre at Ipsos MORI)
Presentation 2
Start time: 16:05
Presentation title:Challenges of coverage, Sampling and participation in mixed mode surveys
Author: Professor Peter Lynn (University of Essex)
Presentation 3
Start time: 16:35
Presentation title:Understanding the causes of measurement differences by mode
Author: Ms Gerry Nicolaas (Research Methods Centre at Ipsos MORI)
Presentation 4
Start time: 17:00
Presentation title:The questionnaire design pitfalls of multiple modes
Author: Dr Pamela Campanelli (The Survey Coach)