Cognitive Interviewing for Testing Survey Questions
Date:
01/06/2016
Organised by:
Social Research Association
Presenter:
Dr Pamela Campanelli
Level:
Entry (no or almost no prior knowledge)
Contact:
Lindsay Adams, 0207 998 0304; lindsay.adams@the-sra.org.uk
Description:
This course is designed to familiarise participants with a powerful and efficient method of testing survey questions called Cognitive Interviewing. Cognitive interviewing itself encompasses a range of methods. The most popular ones include think-alouds, probing, and observation. Other techniques include paraphrasing, rating tasks, response latency measurement and card sort classification tasks. Each of these methods will be discussed in the course as well as current trends and issues in cognitive interviewing methodology. The course will include practical information on how to implement the various methods as well as “hands-on” sessions where participants will have the chance to practice the major methods.
Topics covered
- Problems with the standard field pilot
- Background to cognitive interviewing
- Cognitive interviewing technique
- Workshop for practicing cognitive interviewing techniques
- Analysis and reporting of cognitive interview data
- Selecting and recruiting respondents
- Current issues in cognitive interviewing
Objectives
By the end of the course, participants will:
- Have an understanding of the range of techniques which make up a cognitive interview
- Have increased their own ability to do cognitive interviewing
- Have a better awareness of the advantages and disadvantages of different aspects of cognitive interviewing
- Have insight into the issues of analysing cognitive interview data and selecting and recruiting respondents
Who will benefit?
The course will benefit anyone new to cognitive interviewing as well as those who have experience in cognitive interviewing, but would like to brush up on their knowledge and skills. The course is particularly appropriate for those who anticipate conducting a survey who wish to learn this powerful tool for piloting their questionnaires.
Learning outcomes
Participants will achieve an awareness of the critical issues and techniques in conducting a cognitive interview and have increased their own ability to do cognitive interviewing.
Cost:
£260.00 but SRA members pay £195
Website and registration:
Region:
Greater London
Keywords:
Quantitative Data Handling and Data Analysis, Cognitive Interviewing
Related publications and presentations:
Quantitative Data Handling and Data Analysis