Questionnaire Design and Testing

Description:

Rubbish in, rubbish out – have you ever discovered too late that your questions did not deliver useful or useable data? Learn the art of writing effective questions and combining them into a meaningful questionnaire. Drawing on both experience and research findings from questionnaire design experiments, this course is full of practical advice.

Topics covered

• General principles of designing questions (e.g., getting started with new questionnaires, common pitfalls to avoid, problematic formats)
• An exercise in critique existing survey questions
• An exercise in writing new questions
• Creating the questionnaire as a whole
• Special issues for interview versus self-completion design (including the pitfalls of poor visual layout in postal and web surveys)
• Some essentials of piloting

Objectives

By the end of the course, participants will:

• Have a greater awareness of the different aspects involved in writing good survey questions and questionnaires, taking into account the important differences between questionnaire design for interview surveys versus self-completion surveys
• Have the tools to critique existing surveys
• Have the knowledge to be able to write their own high quality questionnaires

Who will benefit?

The course will benefit anyone who wishes to conduct their own survey or commission a survey. The course is suitable for people new to questionnaire design as well as those who have experience, but would like to brush up on the latest thinking.

Learning outcomes

Participants will have a good awareness of the optimal ways to word individual questions and create the questionnaire as a whole.

Cost:

£260 but SRA members pay £195

Website and registration:

www.the-sra.org.uk/training

Region:

Greater London

Keywords:

Action Research, Questionnaire Design

Related publications and presentations:

Action Research

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