Integrating Data Collection Techniques to maximize Publishing
Date:
07/09/2015 - 08/09/2015
Organised by:
Aston Business School
Presenter:
Dr Ian Combe
Level:
Intermediate (some prior knowledge)
Contact:
Description:
Data collection is a difficult, time consuming and costly activity In any research project. One key skill is to develop an interview protocol incorporating multiple data collection techniques to maximise the amount of data collected. This has the potential to increase the depth of understanding and to increase the output in terms of publications. Most researchers need to get this right first time.
This course is focused on the integration of multiple data collection techniques and subsequent analysis. The course focuses on integrating questionnaires with in-depth qualitative techniques such as sorting technique, causal cognitive mapping and laddering technique. The data collection and analytical techniques have been used by the researchers when interviewing managers as well as consumers.
Cost:
Student £150
Academic £250
Industry/Other £350
Website and registration:
Region:
West Midlands
Keywords:
Longitudinal Research , Case Study, Mixed Methods
Related publications and presentations:
Longitudinal Research
Case Study
Mixed Methods