Research Design 1 (bookings closed)
Date:
29/05/2015
Organised by:
London Business School
Presenter:
Dr Selin Kesebir
Level:
Intermediate (some prior knowledge)
Contact:
Description:
COURSE SUMMARY
OBJECTIVE: This course is an introduction to the practice of social science research. Its goal is to provide a foundation for the appreciation, design, and execution of highest-quality research.
29th May 08:15 – 11:00 and 14:30 – 17:15
SESSION 1: VALIDITY & MEASUREMENT
- Berkowitz, L. & Donnerstein, E. (1982). External validity is more than skin deep. American Psychologist, 37, 245-257.
- Wells, G. L., & Windschitl, P. D. (1999). Stimulus sampling and social psychological experimentation. Personality and Social Psychology Bulletin, 25, 1115-1125.
- John, O. P. & Benet-Martinez, V. (2000). Measurement: Reliability, construct validation, and scale construction. In Reis, H. T., & Judd, C. M. (Eds.) The Handbook of Research Methods in Personality and Social Psychology (pp. 339-369). New York: Cambridge University Press.
- Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: a critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879-903.
SESSION 2: MEASUREMENT & RELIABILITY
- Bollen, K., & Lennox, R. (1991). Conventional wisdom on measurement: A structural equation perspective. Psychological Bulletin, 110, 305-314.
- Diamantopoulos, A., & Winklhofer, H. M. (2001). Index construction with formative indicators: an alternative to scale development. Journal of Marketing Research, 38, 269-277.
- Bergkvist, L., & Rossiter, J. R. (2007). The predictive validity of multiple-item versus single-item measures of the same constructs. Journal of Marketing Research, 44, 175-184.
- Clark, L. A., & Watson, D. (1995). Constructing validity: Basic issues in objective scale development. Psychological Assessment, 7(3), 309-319.
- Krosnick, J. A., & Presser, S. (2010). Question and questionnaire design. In P. Marsden & J. D. Wright (Eds.), Handbook of Survey Research (Vol. 2, pp. 263–314). Bingley, UK: Emerald Group Publishing Limited.
Cost:
Free
Region:
Greater London
Keywords:
Frameworks for Research and Research Designs
Related publications and presentations:
Frameworks for Research and Research Designs