How to Implement your Survey More Effectively
Date:
07/05/2015
Organised by:
Social Research Association
Presenter:
Dr Pamela Campanelli
Level:
Entry (no or almost no prior knowledge)
Contact:
Lindsay Adams; Tel: 0207 998 0304; lindsay.adams@the-sra.org.uk
Map:
View in Google Maps (WC2B 5DA)
Venue:
Grand Connaught Rooms, Great Queen Street, London (to be confirmed)
Description:
There is more to implementing a survey than one may think. Some authors have listed as many as 38 unique stages. This course aims to equip participants with a good understanding of what is involved in conducting a survey effectively. It combines lectures with hands-on practical sessions.
Topics covered
- Project management, planning, timetabling and quality
- Advantages and disadvantages of different methods of data collection
- Monitoring survey fieldwork
- Coding and data processing
- Understanding and minimising nonresponse bias
- Survey ethics or total survey error
Objectives
By the end of the course, participants will:
- Have a good awareness of all of the planning and quality aspects of a survey
- Recognise the strengths and weaknesses of different modes of data collection
- Have the tools to critique the way existing surveys have been implemented
- Have the knowledge to code and process data, calculate response rates, minimise nonresponse bias while the survey is in the field, understand the ethics in conducting a survey and be familiar with the concept of total survey error
Who will benefit?
The course will benefit anyone who wishes to conduct their own survey or commission a survey.
Learning outcomes
Participants will have increased their knowledge about conducting a high quality survey. This knowledge can be applied to conducting their own survey or the monitoring a survey which is out-sourced to a survey company.
Course tutor
The day will be led by Dr Pamela Campanelli. Pamela is a Survey Methods Consultant and U.K. Chartered Statistician and Chartered Scientist. She received her Ph.D. in statistics from the London School of Economics, and an M.A. in survey research methods and B.A. in psychology from the University of Michigan. Prior to becoming an independent consultant, she was a Research Associate at the at the University of Michigan, a Survey Statistician at the U.S. Bureau of the Census, Chief Research Officer at the UK Institute for Social and Economic Research at the University of Essex, and a Research Director at the Survey Methods Centre at the National Centre for Social Research, London.
Her main interests and publications are in the study of survey error and data quality issues, with special emphasis on questionnaire design, question testing strategies, survey sampling and survey analysis. In addition to her consultancy work, she has led a UK ESRC grant on survey nonresponse and been a team member of a UK ESRC grant to explore measurement error in mixed mode surveys. She regularly teaches short courses in the UK for the SRA, the Cathie Marsh Institute for Social Research and the Royal Statistical Society. She also provides courses both in the UK and internationally for government departments (e.g., Australian Bureau of Statistics), UK Survey Research companies (e.g., TNS-BMRB), universities (e.g., University of Wollongong Australia, University of Hong Kong, University of Michigan Summer Institute), as well as for various other institutions and businesses (e.g., Brazilian Network Information Center; UNESCO Asia Pacific, Civil Service College Singapore) (see www.thesurveycoach.com).
Cost:
£260 but SRA members pay £195
Website and registration:
Region:
Greater London
Keywords:
Quantitative Data Handling and Data Analysis, Survey Implementation
Related publications and presentations:
Quantitative Data Handling and Data Analysis