Designing and Implementing Mobile Web Surveys (fully booked)
Date:
16/04/2015
Organised by:
NCRM, University of Southampton
Presenter:
Prof. Mick P. Couper is Research Professor at the Joint Program in Survey Methodology and the Survey Research Center (SRC), University of Michigan. He is author of Designing Effective Web Surveys (Cambridge University Press, 2008) and co-author of The Science of Web Surveys (Oxford University Press, 2013). He has been conducting research and implementing online surveys for many years, and most recently has been exploring the implications of mobile device use for Web survey design.
Level:
Intermediate (some prior knowledge)
Contact:
Jacqui Thorp, Training and Capacity Building Administrator, NCRM, University of Southampton
Tel: 02380 594069
Email: jmh6@soton.ac.uk
Description:
Mobile devices (smartphones and tablets) are increasingly being used by respondents to complete Web surveys. This presents a number of design challenges for survey researchers. Smartphones also offer a number of added possibilities for survey designers, such as the use of GPS to track movement, apps to trigger measurement at set times (ecological momentary assessment), the possibility of capturing images, and other features. This course will focus on the design implications of the rise on mobile device use. The research evidence will be reviewed, and the various options for accommodating mobile Web users will be discussed. The challenges of using the enhanced features of mobile phones for general population surveys will also be reviewed. The course is focused on situations where respondents are using their own devices, i.e., the designer has little control over the device used.
Course Content:
- The rise in mobile Web use
- Coverage and nonresponse implications of mobile Web
- How to identify mobile Web users (user agent strings and paradata)
- How Web surveys on a mobile device are different from those on a PC
- How to design Web surveys to accommodate mobile users
- Challenges and opportunities of exploiting the features of mobile surveys
Learning outcomes:
- Learn how the use of mobile devices is affecting Web surveys
- Learn ways to identify mobile device users
- Learn about the options for dealing with mobile device users
- Learn how to design Web surveys to minimize measurement error differences and accommodate mobile users
- Understand some of the challenges an opportunities of using enhanced mobile features
The course in intended primarily for academic and government researchers designing or conducting Web surveys primarily for general population surveys or online access panels (rather than small groups of volunteers). It is intended as an introductory overview of the issues introduced by the rise of mobile Web devices, and as such is intended for all levels, and for any discipline.
Cost:
The fee is:
The fee is:
• £30 per day for UK registered students
• £60 per day for staff at UK academic institutions, UK Research Councils researchers, UK public sector staff and staff at UK registered charity organisations and recognised UK research institutions.
• £220 per day for all other participants
All fees include event materials, lunch, morning and afternoon tea. They do not include travel and accommodation costs.
Region:
Wales
Keywords:
ICT and Software (other)
Related publications and presentations: