Questionnaire Design and Implementation for Web Surveys (join a waiting list)
Date:
29/04/2015 - 30/04/2015
Organised by:
NCRM, University of Southampton
Presenter:
Dr Pamela Campanelli
Level:
Intermediate (some prior knowledge)
Contact:
Jacqui Thorp, Training and Capacity Building Administrator
Tel: 02380 594069
Email: jmh6@soton.ac.uk
Description:
This course is about questionnaire design as it relates specifically to web surveys. This course explores the pitfalls and good practice in writing individual web questions and the questionnaire as a whole. In addition this course looks at wider implementation issues around the questionnaire (e.g., types of invitations to potential respondents, how these should be worded, how and when they should be sent, reminders, incentives, software, etc.)
Day 1:
• Introductions and overview of the course
• General principles of questionnaire design
• Comprehension, memory and judgment issues
• Common pitfalls to avoid
• Answer categories
• Workshop: Critiquing a short web survey
• Asking factual questions; Ways to aid memory
• Asking subjective questions
• Workshop: in writing survey questions
• The questionnaire as a whole
Day 2
• What is unique about web surveys?
• Web surveys as self-completion, computerised, interactive, distributed and source of graphical and multi-media tools
• General comparison to other modes of data collection
• Specific advantages and disadvantages of web surveys
• The critical role of visual layout
• Workshop: Critiquing the visual layout of short web survey
• Specific web decisions, such as: HTML formats; Scrolling vs. paging designs; Progress bars; Multimedia; Effects of humanising the web interface; Intelligible and useful error messages; Software should allow Rs to back up; Where to put the buttons at the bottom; Avoid complicated backgrounds
• Web survey implementation issues, such as: Types of invitations to potential respondents; How these should be worded; How and when they should be sent; Reminder systems; Incentives
• Workshop in Survey Implementation
• Some basics on software
• Testing
• Web surveys for mobile devices (phone, tablets, etc.)
• ‘Open surgery’ where respondents can bring in their own web questionnaires and have them critiqued
By the end of the course participants will:
• Have a deeper understanding of what makes a web survey different to questionnaires implemented with other modes of data collection
• Have learned how to write and critique web survey questions and the questionnaire as a whole
• Have knowledge of web survey implementation issues from initial invitation, through reminders to the culmination of fieldwork
Cost:
The fee per teaching day is:
• £30 per day for UK registered students
• £60 per day for staff at UK academic institutions, UK Research Councils researchers, UK public sector staff and staff at UK registered charity organisations and recognised UK research institutions.
• £220 per day for all other participants
All fees include event materials, lunch, morning and afternoon tea. They do not include travel and accommodation costs.
Website and registration:
Region:
Northern Ireland
Keywords:
Survey and Questionnaire Design, Questionnaire design, Online questionnaire, questionnaire design , web surveys , response rate , email invitation
Related publications and presentations:
Survey and Questionnaire Design
Questionnaire design
Online questionnaire