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Mixed-Mode Survey Design and Implementation (bookings closed)

Date:

23/03/2015 - 25/03/2015

Organised by:

NCRM, University of Southampton

Presenter:

Professor Mick Couper is Research Professor at the Joint Program in Survey Methodology and Research Professor at the Survey Research Center (SRC), University of Michigan
Dr Annette Jackle is a Senior Research Fellow at the Institute for Social and Economic Research (ISER), University of Essex, and Research Director of the UK Household Longitudinal Study Innovation Panel

Level:

Intermediate (some prior knowledge)

Contact:

Jacqui Thorp, Training & Capacity Building Administrator, NCRM, University of Southampton
Tel: 02380 594069 Email: jmh6@soton.ac.uk

Map:

View in Google Maps  (WC2A 2AE)

Venue:

LSE, Houghton Street, London

Description:

This course focuses on the design and deployment of mixed-mode surveys (e.g., combining Web surveys with postal or interviewer-administered surveys, or telephone and face-to-face surveys). The course provides an overview of the different approaches to mixed-mode survey design, presents a summary of what is known and not known about mixing survey modes, and offers a set of guidelines to help researchers make decisions about mixing modes of data collection, design survey instruments for mixed-mode surveys, and analyse data from mixed-mode surveys.

The course covers:

  • A review of different modes of data collection and their advantages and disadvantages
  • An overview of different ways in which modes can be mixed
  • A discussion of the terminology of mixed-mode surveys, including concurrent and sequential designs
  • A review of the literature on mixed-mode designs, focusing on inferential issues (sampling, coverage and nonresponse) and measurement error issues
  • A review of the literature and practical discussion of instrument design issues for mixed-mode surveys
  • A discussion of issues regarding the implementation of mixed-mode surveys, including costs
  • A discussion of analytic issues in dealing with data from mixed-mode surveys, including weighting

Cost:

The fee is £90 for all participants.
All fees include event materials, lunch, morning and afternoon tea. They do not include travel and accommodation costs.

Region:

Greater London

Keywords:

Survey Research, Survey and Questionnaire Design, Measurement Error, Nonresponse , Small Area Estimation

Related publications and presentations:

Survey Research
Survey and Questionnaire Design
Measurement Error
Nonresponse
Small Area Estimation

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