Cognitive Interviewing for Testing Survey Questions
Date:
18/09/2014
Organised by:
Social Research Association
Presenter:
Dr Pamela Campanelli
Level:
Entry (no or almost no prior knowledge)
Contact:
Lindsay Adams, 0207 998 0304; lindsay.adams@the-sra.org.uk
Description:
This one day course is designed to familiarise participants with the powerful and efficient method of piloting survey questions called Cognitive Interviewing. This is a type of in-depth interviewing which focuses on respondents’ thought processes in answering survey questions and uses specialised techniques such as thinking aloud, probing, observation and paraphrasing. The course is about what cognitive interviewing is as well as how to do it. Objectives After this course, participants will Have an understanding of the range of techniques which make up a cognitive interview Have increased their own ability to do cognitive interviewing Have a better awareness of the advantages and disadvantages of different aspects of cognitive interviewing. Course Requirements Participants should have a basic familiarity with surveys and questionnaires. Who will benefit? This course is suitable for people new to cognitive interviewing as well as those who have experience but would like to brush up on their knowledge and skills. It would be particularly appropriate for those who anticipate conducting a survey who wish to learn this powerful tool to pilot their questionnaires. The course stands alone, but participants will benefit from having had a course on questionnaire design. Course tutor The day will be led by Dr Pamela Campanelli. Pamela is a Survey Methods Consultant and U.K. Chartered Statistician and Chartered Scientist. She received her Ph.D. in statistics from the London School of Economics, and an M.A. in survey research methods and B.A. in psychology from the University of Michigan. Prior to becoming an independent consultant, she was a Research Associate at the at the University of Michigan, a Survey Statistician at the U.S. Bureau of the Census, Chief Research Officer at the UK Institute for Social and Economic Research at the University of Essex, and a Research Director at the Survey Methods Centre at the National Centre for Social Research, London.
Cost:
£195 for SRA members; £260 for non-members
Website and registration:
Region:
Greater London
Keywords:
Survey and Questionnaire Design, Cognitive Interviewing
Related publications and presentations:
Survey and Questionnaire Design