Multimodal analysis of social media and websites
Date:
24/04/2014
Organised by:
Institute of Education
Presenter:
Professor Gunther Kress, Dr Elisabetta Adami
Level:
Entry (no or almost no prior knowledge)
Contact:
Thelma Willock: t.willock@ioe.ac.uk
Description:
Are you interested in social networking sites, blogs and forums, but not sure how to analyse them? In this one-day seminar we introduce a multimodal approach to the study of representation and communication in digital environments. Looking at a range of platforms and genres and using qualitative methods we demonstrate how to analyse even the smallest design features of sites and pages and their social effects. We attend to a wide range of modes available and used in these environments, including image, layout, writing, colour, moving image, and speech; and to their meaning potential. We also look at the interactivity of web pages
The approach brings together visual, linguistic and rhetorical analysis. Looking at concrete examples, our leading questions are:
- Who are the social actors here?
- What are the multimodal resources that they have available for designing a social environment?
- What are the potentialities and constraints of these resources? How do the actors use these resources?
- What does the social environment that they construct look like?
Cost:
PhD students: £30
All other public sector employees: £60
Website and registration:
http://store.ioe.ac.uk/browse/extra_info.asp?compid=1&modid=2&deptid=161&catid=35&prodid=204
Region:
Greater London
Keywords:
Qualitative Data Handling and Data Analysis, Interaction Analysis, Content Analysis, Visual Data Analysis, Mixed Methods Data Handling and Data Analysis, Qualitative Software, websites , multimodality , digital , social media
Related publications and presentations:
Qualitative Data Handling and Data Analysis
Interaction Analysis
Content Analysis
Visual Data Analysis
Mixed Methods Data Handling and Data Analysis
Qualitative Software