Survey Implementation
Date:
22/05/2013
Organised by:
Social Research Association
Presenter:
Dr Pamela Campanelli
Level:
Entry (no or almost no prior knowledge)
Contact:
There is more to implementing a survey than one may think. Some authors have listed as many as 38 unique stages. This one-day course aims to equip participants with a good understanding of what is involved in conducting a survey effectively. Through a combination of lectures and hands-on practical sessions, it covers:
- project management, planning, and timetabling
- advantages and disadvantages of different methods of data collection
- monitoring survey quality during fieldwork
- coding and data processing
- understanding and minimising nonresponse
- total survey error.
Through looking at a wide range of pitfalls, this course explores ways to assess the effectiveness of existing questionnaires as well as how to write successful new ones. Drawing on both experience and research findings from questionnaire design experiments, this course is full of practical advice. It covers:
- general principles of designing questions (e.g., getting started with new questionnaires, common pitfalls to avoid, problematic formats)
- an exercise in critiquing existing survey questions
- an exercise in writing new questions
- creating the questionnaire as a whole
- special issues for interview versus self-completion design (including the pitfalls of poor visual layout in postal and web surveys)
- some essentials of pretesting.
Cost:
£195 for SRA members/£260 for non-members
Website and registration:
Region:
Greater London
Keywords:
Survey Research, Data Collection (other), Data Editing, Nonresponse , Research Ethics
Related publications and presentations from our eprints archive:
Survey Research
Data Collection (other)
Data Editing
Nonresponse
Research Ethics