RMF2012 Abstracts

Session: Monday 2nd July evening (20.30 - 22.00)

Title: Metaphorical Models

Name: David Gauntlett

Affiliation: University of Westminster

Abstract Details

In recent years there has been a growing interest in creative and visual research methods, in which participants are asked to make things such as videos, collage, drawings, or models, to express their feelings or impressions. It is argued that such methods help to get around the unreasonable expectation, inherent in focus groups and interviews, that people can generate instant meaningful speech on topics of interest to the researcher. David Gauntlett has pioneered such methods, and in particular has developed a fruitful method based on LEGO Serious Play, in which people are asked to build models entirely in metaphor.

The level of the session is: Accessible

Presentation details

Presenter 1

Start time: 20:30

Presentation title: Metaphorical models

Author: Professor David Gauntlett

Affiliation: University of Westminster