Training and Events
Practical survey design and web-based methods
|University of Surrey|
Dr Robert Meadows & Prof Ian Brunton-Smith
25/02/2019 - 27/02/2019
Department of Sociology
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Day Courses Administrator
Surveys are a key tool for social research that enables us to quantify the views and opinions of the public in a systematic and generalizable way. And with the growth of online methodologies, researchers are now able to access large numbers of people with comparatively little cost. But the use of online surveys presents a number of new challenges for survey methodology, including questions around appropriate sampling strategies, question wording and layout decisions in the era of mobile first surveys, and the implications of low response rates for survey quality.
This course introduces participants to the general principles of survey design, before considering some of the central challenges facing survey methodology in the move to online data collection. The methodological focus of the course will be underpinned by examples of substantive empirical work from survey practitioners. Participants will also gain first hand experience of online survey design using the Qualtrics software package.
Entry (no or almost no prior knowledge)
£595 - Government/commercial sector
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