Training and Events
|London School of Economics and Political Science|
Dr Eleanor Knott
PhD Academy, 4th Floor, Lionel Robbins Building, Portugal Street, London
View in Google Maps (WC2A 2AE)
Focus groups are a form of group interview particularly suited to exploring socially shared knowledge and group processes of discussion and debate. They are a popular means of getting a quick snapshot of “the public’s point of view”, but this workshop will explore how focus group’s special methodological strength is in providing an opportunity for observing how focus group participants interact. The workshop will consider the situations in which one might choose to use focus groups, issues to consider in designing a focus group study, and how to manage group dynamics so as to produce useful data.
The first half of the workshop will consist of a lecture which will consider the following questions: Why conduct focus groups? How do you design and conduct focus groups? How do you design a sampling framework for focus groups? How do you recruit participants for focus groups? What makes a good focus group?
The second half of the workshop will be a practical session. First, we will simulate a focus group between workshop participants on the topic of gender and pay. Second, we will consider how participants might use and design their own focus group projects.
This session is aimed primarily at PhD/researcher level.
Entry (no or almost no prior knowledge)
Website and registration
Qualitative Data Handling and Data Analysis, sampling frameworks
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