Using Mobile Devices to Enhance and Extend Measurement
Date:
25/01/2018
Organised by:
NatCen Social Research, ESS ERIC, City University
Presenter:
Dr Mick Couper
Level:
Intermediate (some prior knowledge)
Contact:
Debbie.collins@natcen.ac.uk
0207 549 7073
Description:
Join us for this early-evening event to discuss how mobile device data can be used to overcome the limitations of traditional surveys.
Increasing researchers are looking to exploit the widespread use and technical capabilities of mobile devices to overcome some of the limitations of traditional surveys. These devices include both respondents’ own devices (e.g. smartphones) and “wearables” (whether custom-designed or off-the-shelf).
The measurement opportunities range from “passive” or non-reactive measurement (e.g. physical activity or location) using sensors, to active measurement such as ecological momentary assessment (EMA) or burst surveys, or a combination of both. While these technologies offer many exciting opportunities, there are a number of challenges when scaling up to large-scale samples from the general population.
This presentation reviews the growing research on the use of these tools for population-based research and identifies gaps in knowledge.
You must pre-register for this event.
Cost:
Free
Website and registration:
https://www.city.ac.uk/events/2018/january/using-mobile-devices-to-enhance-and-extend-measurement
Region:
Greater London
Keywords:
Mobile digital data
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