Training and Events
Cognitive Interviewing for Testing Survey Questions
|Social Research Association|
Dr Pamela Campanelli
Grand Connaught Rooms, Great Queen Street, London (tbc)
View in Google Maps (WC2B 5DA)
Lindsay Adams - E: email@example.com T: 0207 998 0304
This course is designed to familiarise participants with a powerful and efficient method of testing survey questions called Cognitive Interviewing. Cognitive interviewing itself encompasses a range of methods. The most popular ones include think-alouds, probing, and observation. Other techniques include paraphrasing, rating tasks, response latency measurement and card sort classification tasks. Each of these methods will be discussed in the course as well as current trends and issues in cognitive interviewing methodology. The course will include practical information on how to implement the various methods as well as “hands-on” sessions where participants will have the chance to practice the major methods.
Who will benefit?
The course will benefit anyone new to cognitive interviewing as well as those who have experience in cognitive interviewing, but would like to brush up on their knowledge and skills. The course is particularly appropriate for those who anticipate conducting a survey who wish to learn this powerful tool for piloting their questionnaires.
Participants will achieve an awareness of the critical issues and techniques in conducting a cognitive interview and have increased their own ability to do cognitive interviewing.
Entry (no or almost no prior knowledge)
£260 - SRA members pay £195
Website and registration
Quantitative Data Handling and Data Analysis, Cognitive Interviewing
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