Asking survey questions: identifying problems

Presenter(s): Debbie Collins

In these videos we will look at different ways of thinking about sources of measurement error in survey questionnaires and the pretesting methods, particularly cognitive interviewing, that survey questionnaire designers can use to identify and tackle potential sources of error

Asking survey questions: identifying problems

In this video we will look at some of the assumptions that underpin suvey questionnaire design, the measurement errors that can arise and how they can be identified

Cognitive Interviewing

In this video we focus on the survey pretesting method of cognitive interviewing. We look at the interviewing techniques involved, particularly think aloud and probing, and consider some of the practicalities.

Supporting materials

About the author

Debbie Collins is a Senior Research Director at NatCen Social Research and a part time PhD student at the University of Southampton.

Primary author profile page

• Published on: 21 December 2017
• Event hosted by: NCRM, University of Southampton
• Keywords: Questionnaire design | measurement error | survey pretesting | cognitive interviewing |
• To cite this resource:

  Debbie Collins. (2017). Asking survey questions: identifying problems. National Centre for Research Methods online learning resource. Available at https://www.ncrm.ac.uk/resources/online/all/?id=20712 [accessed: 20 April 2024]