Introduction Evaluation
Date:
10/05/2016
Organised by:
Social Research Association
Presenter:
Dr David Devins
Level:
Entry (no or almost no prior knowledge)
Contact:
Lindsay Adams; Tel: 0207 998 0304; Email: lindsay.adams@the-sra.org.uk
Description:
This two day course is aimed at giving participants a thorough grounding in cognitive interviewing and how this technique can be used to improve survey questionnaires. It will be delivered through a combination of taught theory and practical sessions. This course will provide you with all the information you will need to set up and run your own cognitive interviewing projects; emphasis will be placed on learning through practical activities and real-life examples.
Objectives
By the end of the workshop, participants will:
- Understand what factors contribute to measurement error in surveys, the advantages and disadvantages of different pretesting methods and the theoretical background to cognitive interviewing;
- Be able to design cognitive interview protocols and sample frames, conduct interviews and analyse data collected;
Topics
The course covers:
- Why do we need to test survey questions?
- What methods can be used to test survey questions?
- What is cognitive interviewing and why is it useful?
- Designing cognitive interview protocols
- Conducting cognitive interviews
- Management and analysis of cognitive interview data
- Reporting findings from cognitive interviews
- Selecting and recruiting respondents
- Organising cognitive interviewing: things to consider
Who will benefit?
You will find the course useful if:
- you wish to acquire a theoretical understanding of the role of cognitive methods in the development and testing of survey instruments;
- you need to gain practical experience in cognitive interviewing techniques and analysis of the data;
- you need to plan a cognitive test for the first time;
- you commission or manage quantitative research in central or local government, health or other applied policy sectors and need to learn about pre-testing methods so you can incorporate this stage of development into your work
No prior interviewing experience is necessary for this course, although some prior exposure to questionnaire design will be beneficial.
Dr David Devins has worked in a range of private sector and public sector organisations conducting research and evaluation to inform individual, organisational and partnership development. He is both an applied and academic evaluator having conducted evaluations covering a range of themes exploring the impact of public art, publicly funded training interventions and human resource development. He has written several journal articles and presented papers at many national and international conferences
Cost:
£260 but SRA members pay £195
Website and registration:
Region:
Scotland
Keywords:
Frameworks for Research and Research Designs, Evaluation Research, Evaluation
Related publications and presentations:
Frameworks for Research and Research Designs
Evaluation Research